To understand how our business was founded and how it is different from all other real estate sales companies, we will take you back to the very basic question we asked. In answering this question we developed the core competency that is the distinguishing value-add our clients receive. For us, the question released our energy, "Who is responsible for a residential real estate sales transaction?" We have heard myriad answers to this question. All differ from what we know to be the one correct answer. The answer is simple, "Nobody."  Nobody, that is, unless the transaction is being led by a McMillion & Associates Agent using leadership sales. Only then is a single point of responsibility established for the life of the transaction.

The idea of a residential real estate sales transaction may emerge as a network of parties engaged knowingly and unknowingly, over a specified period(s) of time, with fiduciary, adversarial, or no vested interest, providing their services, contributing their strengths (weaknesses), accepting defined, limited or no responsibility, being ultimately led by nobody participate together or not, to exchange real estate ownership between a seller and a buyer for a valuable consideration. At first, this thought this may seem ludicrous but consider initially what parties may be involved in a typical residential real estate sales transaction:

Seller, Seller's agent, Seller's Agent’s Broker's management and staff, Buyer, Buyer's Agent, Buyer's Agent’s Broker's management and staff, Department of Real Estate, Department of Corporations, State Insurance Commissioner, Escrow Company, Seller and Buyer's Title Company, Home Owner's Insurance Company, Home Inspection Company, Home Warranty Company, Home Repair Contractor(s), etc. ad infinitum.